PARCY
We keep you dry,
so your wallet doesn’t have to be.
We keep you dry,
so your wallet doesn’t have to be.
PARA CITY is a smart umbrella-sharing and mobile advertising platform that turns rainy moments into incentivised, eco-friendly brand connections.
Apply today
Dive deeper
Share our umbrellas anywhere
1
Download the PARA CITY app
2
Grab the umbrella and walk
3
Return and earn rewards
Make rain worth it
To our brand partners:
We are a new era of advertising that transform everyday umbrellas into portable, high-attention billboards moving through crowded streets, offering brands a unique, data-rich way to engage audiences in motion.
To our users:
We are your rain buddies who give you free, app-based access to umbrellas across London just when you need them most. We are convenient, sustainable, and always there when the skies surprise you.
Durable, Reusable
PARA CITY umbrellas are built to last, using high-quality, weather-resistant materials that withstand repeated use.
Modular Parts
Our umbrellas feature interchangeable, modular components, extending product life and reducing landfill waste.
Recycled Materials
Wherever possible, we incorporate recycled plastics and eco-certified fabrics into umbrella production.
Shower us with your thoughts
PARCY
Launching 2027
We keep you dry, so your wallet doesn’t have to be.
PARA CITY is a smart umbrella-sharing and mobile advertising platform that turns rainy moments into incentivised, eco-friendly brand connections.
Apply today
Dive deeper
Share our umbrellas anywhere
1
Download the PARA CITY app
2
Grab the umbrella and walk
3
Return and earn rewards
Make rain worth it
To our brand partners:
We are a new era of advertising that transform everyday umbrellas into portable, high-attention billboards moving through crowded streets, offering brands a unique, data-rich way to engage audiences in motion.
To our users:
We are your rain buddies who give you free, app-based access to umbrellas across London just when you need them most. We are convenient, sustainable, and always there when the skies surprise you.
Durable, Reusable
PARA CITY umbrellas are built to last, using high-quality, weather-resistant materials that withstand repeated use.
Modular Parts
Our umbrellas feature interchangeable, modular components, extending product life and reducing landfill waste.
Recycled Materials
Wherever possible, we incorporate recycled plastics and eco-certified fabrics into umbrella production.